Strategic Lead Category Management (m/f/d)

Category Management


Position Purpose

The Strategic Lead Category Management creates a competitive advantage and ensures a strategically valuable position in the market for SHOP APOTHEKE EUROPE. She / He drives automation forward and promotes a high-level data-driven approach for all company-wide product and category management activities.

Duties and Responsibilities

  • Develops and establishes the strategy for our Product and Category Management (pure digital) in DE, AT, CH
  • Ensures company-wide functional alignment of all strategic product and category activities.
  • Establishes and fosters a framework for highest class market- and competition-relevant product ranges and aims for new potentials and products.
  • Building new categories to expand the assortment and attract new target groups
  • Defines new concepts and processes to coordinate, measure and improve all onsite marketing activities in coordination with UX, Creation and Business Intelligence
  • Cooperates with technical experts and other stakeholders to ensure a higher level of automation.
  • Optimizes and coordinates internal interfaces and attracts cross-functional and cross-site cooperation.
  • Makes progress towards best-in-class processes including full compliance with internal and external rules and regulations and drives process efficiencies.
  • Monitors and controls pricing in the relevant distribution channels and further develop our pricing models and strategies.
  • Monitors progress throughout the year and initiates corrective actions if warranted.


  • People and change leadership – makes change happen and thrives on developing key talent to sustain scalable growth
  • Digital native, strong focus on online / e-commerce
  • Strategy planning and execution combined with strong result orientation and focus on online-data.
  • Collaboration across departments through listening and influencing
  • Strong negotiation skills as well as business acumen
  • Process orientation and continuous improvement attitude; Innovation affinity and willingness to constructively question existing approaches
  • Experience in the application of modern processes, structures and analysis tools and bringing those up to speed
  • Very strong analytical skills

Qualifications and Experience


  • University degree
  • 4+ years of progressive / relevant experience in Category Management (online)
  • Strong track record in strategic positioning and generating growth within a product-driven department
  • Fluency in German & English


  • Category Management experience in the healthcare sector, especially in pharmaceutical industry or online distributors
  • Experience with pricing strategies and tools

We offer

  • A high impact role with high degrees of responsibility and autonomy
  • A very strong team performance and a position in a very dynamic environment – Europes fastest growing Online Pharmacy
  • Flat hierarchies, open communication and a good portion of pragmatism
  • Long perspectives and great chances for personal and technical development



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Category Management:

Franziska Ziegler