Our trustworthiness is visible at first glance. We fulfill extensive quality criteria for the protection of our customers and deal responsibly with customer data.
SHOP APOTHEKE mainly focuses on families as its customers with marketing efforts - particularly geared towards mothers. They are often the family’s “health manager” in charge of caring for all family members’ needs for OTC medications as well as pharmacy-related BPC products throughout the year, e.g. by re-stocking the medicine cabinet or putting together the first aid-kits for trips and holidays.
Knowing the target groups makes us aim and reach beyond. Therefore, we continuously listen to their needs, their expectations and wishes. We use market research on local level to better understand our customers’ attitudes and emotions, to gain insights that are critical to our strategic process.