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Email marketing benchmarks survey 2019: First place ranking for SHOP APOTHEKE.

  • SHOP APOTHEKE significantly better than the industry average.

  • Analysis of email marketing activities of 5,037 companies in Germany, Austria and Switzerland.

Venlo, the Netherlands, January 31, 2019. SHOP APOTHEKE EUROPE, leading online pharmacy in Continental Europe, came out number one in the email marketing benchmarks survey 2019. The company placed first out of 14 providers analyzed in the mail order pharmacy category, receiving a top score of 76 out of 100 possible points.

The biggest benchmark survey of its kind in the German-speaking markets to date was conducted by consultancy absolit and looked at a total of 5,037 major companies from nine sectors. Overall, 143 criteria covering customer dialogue, technology, security, new customer recruitment, compliance with legal requirements, automation and design were used to evaluate the quality of the companies’ email marketing efforts.

The survey showed that online pharmacies’ email marketing is in a good position compared to most other sectors analyzed; their average score of around 60 % of the maximum number of points achievable was higher than that for most other categories. SHOP APOTHEKE easily outperformed the online pharmacy average, scoring 76 % for first place in the category.  Customer dialogue and the professional design of the company’s email communications ranked especially high. “We are delighted about the outcome of this study”, says Stephan Weber, Chief Marketing Officer of SHOP APOTHEKE EUROPE, “since it clearly shows that we are leading the way in the industry sector with our email marketing communications. We will continue to expand this standard for our customers”.

Overall, 95 percent of the renowned companies analyzed in the survey were using emails and newsletters for marketing purposes. Compared to online pharmacies, however, most companies are far from reaching their potential with an average score of just 34 percent across all sectors surveyed.


SHOP APOTHEKE EUROPE is the leading and fastest growing online pharmacy in Continental Europe. With the acquisition of Europa Apotheek Venlo in November 2017, SHOP APOTHEKE EUROPE significantly extended its European market leadership.  The product range for the whole family in the OTC, beauty and personal care products as well as prescription drugs segments is supplemented by high quality natural food and health products, low carb products and sports nutrition following the acquisition of nu3 GmbH in July 2018.

SHOP APOTHEKE EUROPE already operates online pharmacies in Germany, Austria, France, Belgium, Italy, Spain, the Netherlands and Switzerland.

SHOP APOTHEKE EUROPE delivers a broad range of more than 100,000 original products to over 3.5 million active customers fast and at attractive prices. In addition, SHOP APOTHEKE EUROPE provides comprehensive pharmaceutical consulting services.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 13 October 2016 and on the SDAX since 24 September 2018.