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SHOP APOTHEKE again scores top marks in two renowned market surveys.

  • Again awarded “Excellent value for money” label in Handelsblatt YouGov ranking.
  • “Outstanding“ rating for high degree of customer loyalty in Focus Money’s DEUTSCHLAND TEST.

Germany’s SHOP APOTHEKE once more received a top ranking in the value for money survey conducted annually by market research institute YouGov and business newspaper Handelsblatt. SHOP APOTHEKE again received an “Excellent” label and placed third in the “Specialist retailers” category just ahead of the competitors medpex and DocMorris. 

The ranking is based on YouGov’s Brand Index, which is calculated on the basis of daily surveys that ask around 2,000 consumers to evaluate more than 1,200 brands in 40 different categories.

“Outstanding” rating for high degree of customer loyalty.

SHOP APOTHEKE was also awarded the “Outstanding“ seal of quality for the company’s high degree of customer satisfaction in a survey conducted by DEUTSCHLAND TEST and ServiceValue. The survey, which was published by Focus Money magazine, analyzed more than 1,800 brands from ca. 200 sectors. 68% of customers who had ordered something from SHOP APOTHEKE over the past year responded that they were planning to buy from the site again. 

“We’re very proud that consumers rated us so highly in both surveys”, says Stephan Weber, Chief Marketing Officer and Deputy CEO of SHOP APOTHEKE EUROPE. “It shows once more that we are on the right track when it comes to understanding and meeting our customers’ needs.” 


SHOP APOTHEKE EUROPE is the leading and fastest growing online pharmacy in Continental Europe. With the acquisition of Europa Apotheek Venlo in November 2017, SHOP APOTHEKE EUROPE significantly extended its European market leadership.  The product range for the whole family in the OTC, beauty and personal care products as well as prescription drugs segments is supplemented by high quality natural food and health products, low carb products and sports nutrition following the acquisition of nu3 GmbH in July 2018.

SHOP APOTHEKE EUROPE already operates online pharmacies in Germany, Austria, France, Belgium, Italy, Spain, the Netherlands and Switzerland.

SHOP APOTHEKE EUROPE delivers a broad range of more than 100,000 original products to over 3.5 million active customers fast and at attractive prices. In addition, SHOP APOTHEKE EUROPE provides comprehensive pharmaceutical consulting services.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 13 October 2016 and on the SDAX since 24 September 2018.