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SHOP APOTHEKE receives top marks in SEMPORA survey of German pharmacy market.

Consumers and pharmaceutical industry decision-makers once more rank SHOP APOTHEKE among the best of all online pharmacies.

Venlo, the Netherlands, 29 May 2019. For the seventh year in a row, SHOP APOTHEKE received high marks in the 16th edition of the renowned survey of the German pharmacy market conducted by market research institute SEMPORA. Overall, nearly 50 deciders from pharmaceutical manufacturers and 1,000 consumers were questioned for the survey.

The industry insiders gave SHOP APOTHEKE a strong 2.0 rating for excellent performance, well above the average rating of 2.9 for all online pharmacies. Furthermore, 94% of pharmaceutical manufacturers said they believe the importance of Internet pharmacies for the healthcare sector will continue to grow while only 55% think the significance of bricks-and-mortar pharmacies will rise in the future.

The 1.000 consumers surveyed also rank SHOP APOTHEKE as one of Germany’s strongest mail-order pharmacy brands: With supported brand awareness of 35%, SHOP APOTHEKE placed second in the SEMPORA survey. EUROPA APOTHEEK came out as one of Germany’s best-known Internet pharmacies, too, with supported brand awareness of 27%.

The SEMPORA survey also sees substantial growth potential for online pharmacies when it comes to electronic prescriptions, which are expected to be introduced in Germany in 2020: 36% of consumers surveyed say they are already interested in Internet pharmacies’ offer to fill prescriptions sent in by postal mail while 51% find the current process too cumbersome. Those numbers should shift further in favour of mail-order pharmacies once easier and faster electronic prescriptions are launched.


SHOP APOTHEKE EUROPE is one of the leading and the fastest-growing online pharmacies in Continental Europe. With the acquisition of Europa Apotheek Venlo in November 2017, SHOP APOTHEKE EUROPE significantly extended its European market leadership.  The product range for the whole family in the OTC, beauty and personal care products as well as prescription drugs segments is supplemented by high quality natural food and health products, low carb products and sports nutrition following the acquisition of nu3 GmbH in July 2018.

SHOP APOTHEKE EUROPE already operates online pharmacies in Germany, Austria, France, Belgium, Italy, Spain, the Netherlands and Switzerland.

SHOP APOTHEKE EUROPE delivers a broad range of more than 100,000 original products to over 3.8 million active customers fast and at attractive prices. In addition, SHOP APOTHEKE EUROPE provides comprehensive pharmaceutical consulting services.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 13 October 2016 and is part of the SDAX index since 24 September 2018.