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E-Mail-Marketing Benchmarks 2020: SHOP APOTHEKE in first place among over 5,000 companies surveyed.

E-Mail-Marketing Benchmarks 2020: SHOP APOTHEKE in first place among over 5,000 companies surveyed.


Venlo/Cologne, 15 January 2020. SHOP APOTHEKE came out on top of all companies evaluated in the renowned Email Marketing Benchmarks 2020 survey. Scoring 97.5 out of a possible 100 points, SHOP APOTHEKE EUROPE’s German webshop also placed first among online pharmacies and in the overall Healthcare segment.

SHOP APOTHEKE had also been the top-rated online pharmacy in the previous year’s survey, then with a score of 76 points. The study – conducted by consultancy absolit and DDV (German Dialog Marketing Association) – evaluated a total of 5,017 companies in nine sectors such as Healthcare, Retail and Tourism in Germany, Austria and Switzerland.

The survey used 150 criteria in the dialogue, technology, security, new customer acquisition, legal compliance, automation and design categories to evaluate the quality of companies’ email marketing. SHOP APOTHEKE was rated better than its competitors in all seven areas and achieved the highest rating of 99 in the design, new customer acquisition and automation categories.

The company was also rated “exemplary” in all other categories analyzed with ratings between 95 and 98 points. “We are very excited to see that our email marketing activities receive such excellent ratings”, says Jakob Socha, Head of Digital Marketing of SHOP APOTHEKE EUROPE. “We are especially happy that we were able to further improve in all categories and that SHOP APOTHEKE is not just the leading online pharmacy but the number one company in all sectors evaluated.”

The study also shows that email marketing is still an important part in customer communications: Overall, 95 percent of more than 5,000 companies analyzed were using emails and newsletters for marketing purposes. Compared to online pharmacies, however, most companies are far from reaching their potential with an average score of just 54 percent across all sectors surveyed.



SHOP APOTHEKE EUROPE is one of the leading and the fastest-growing online pharmacies in Continental Europe. With the acquisition of Europa Apotheek Venlo in November 2017, SHOP APOTHEKE EUROPE significantly extended its European market leadership. The product range for the whole family in the areas of OTC, beauty and personal care products as well as prescription drugs is supplemented by high quality natural food and health products, low carb products and sports nutrition following the acquisition of nu3 GmbH in July 2018.

SHOP APOTHEKE EUROPE already operates online pharmacies in Germany, Austria, France, Belgium, Italy, Spain, the Netherlands and Switzerland. SHOP APOTHEKE EUROPE delivers a broad range of more than 100,000 original products to over 4.5 million active customers fast and at attractive prices. In addition, SHOP APOTHEKE EUROPE provides comprehensive pharmaceutical consulting services.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 13 October 2016 and is part of the SDAX index since 24 September 2018.

In addition to being traded on the Frankfurt stock exchange, since June 25, 2019, SHOP APOTHEKE EUROPE’s convertible bonds (ISIN: DE000A19Y072), are also tradeable on the Dutch Euronext stock exchange, which operates the stock exchanges in Paris, Amsterdam, Brussels and Lisbon.