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  • SHOP APOTHEKE further improves standing in SEMPORA survey of the German pharmacy market.
  • “Excellent“ price-performance ratio in Handelsblatt / YouGov-Ranking.
  • Gold medal in Price Champion 2020 survey by DIE WELT and ServiceValue.
  • Top Shop 2020 award by COMPUTER BILD and Statista.
  • “Germany’s Favourites” in online survey by BILD and ServiceValue.


SHOP APOTHEKE was honored with several more awards and strong survey rankings following the company’s win of three 2019/2020 Webshop Awards and first place in the 2020 Email Marketing Benchmarks survey.

For the eighth time in a row, Germany’s SHOP APOTHEKE achieved excellent ratings in the renowned pharmacy market study by market research institute SEMPORA. In the period from February to March 2020, 40 decision-makers from manufacturing pharmaceutical companies, 135 pharmacists and 1,164 consumers were interviewed for the survey. 47% of those questioned said they knew SHOP APOTHEKE, around 12% more than in the previous year. With a grade of 2.0 in overall performance, SHOP APOTHEKE and Medpex took first place ahead of their direct competitors DocMorris and Apotal.

“Excellent” price-performance ratio.

SHOP APOTHEKE again secured a top position in the annual price-performance ratio ranking of market research institute YouGov and the business newspaper Handelsblatt. Based on customer surveys, SHOP APOTHEKE was once more awarded the “Excellent” label and came third in the “Retail Specialists” category ­- ahead of its direct competitors Medpex and Apotal.

The ranking is based on YouGov’s brand index, which analyzes the results of several thousand consumer interviews in 37 categories. The survey focuses on the extent to which a brand lives up to its promise of performance.

Price Champion 2020:

SHOP APOTHEKE was furthermore awarded the gold medal in the “Price Champion” category in a study conducted by DIE WELT newspaper in cooperation with ServiceValue. In the survey, consumers rated over 2,500 brands and companies from more than 250 sectors in regard to pricing.

Top Shop 2020.

A total of 6,512 online shops were evaluated for the seventh edition of the Top Shop Seals conducted by Statista and COMPUTER BILD magazine with SHOP APOTHEKE earning the renowned “Top Shop” seal of quality. 79 individual tests on criteria such as “trust & security”, “service & communication” and “purchase and delivery” were analyzed to determine the results, e.g.  the time it took until test e-mails were responded to or the structure and clarity of a website based on customer surveys. SHOP APOTHEKE was able to convince consumers being rated “Very Good” in the “Medications” category. This enabled SHOP APOTHEKE to receive the “Top Shop 2020” seal of quality.

Germany’s Favourites.

A survey conducted by BILD newspaper and Service Value identified Germans’ favorite businesses in 155 sectors; a total of 1,665 manufacturers, dealers and service providers were evaluated. In the online survey, customers assessed their overall satisfaction in categories including price, products and brand. SHOP APOTHEKE ranked second place in the “Mail Order Pharmacies” category, ahead of its direct competitors Medpex, DocMorris and Apo-rot.

“It is always a confirmation of our daily work when we do so well in awards based on customer surveys” says Katharina Fontaine, Country Head Germany of SHOP APOTHEKE EUROPE. “This is also very motivating for our employees, too”.



SHOP APOTHEKE EUROPE is one of the leading and the fastest-growing online pharmacies in Continental Europe. With the acquisition of Europa Apotheek Venlo in November 2017, SHOP APOTHEKE EUROPE significantly extended its European market leadership. The product range for the whole family in the areas of OTC, beauty and personal care products as well as prescription drugs is supplemented by high quality natural food and health products, low carb products and sports nutrition following the acquisition of nu3 GmbH in July 2018.

SHOP APOTHEKE EUROPE already operates online pharmacies in Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland. SHOP APOTHEKE EUROPE delivers a broad range of more than 100,000 original products to over 5 million active customers fast and at attractive prices. In addition, SHOP APOTHEKE EUROPE provides comprehensive pharmaceutical consulting services.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 13 October 2016 and is part of the SDAX index since 24 September 2018.

In addition to being traded on the Frankfurt stock exchange, SHOP APOTHEKE EUROPE’S convertible bonds (ISIN: DE000A19Y072) are also tradeable on the Dutch Euronext stock exchange, which operates the stock exchanges in Paris, Amsterdam, Brussels and Lisbon.