From the very first day when we started our company in 2001, our pharmacy simply followed one rule: Empower customers to find health and beauty products that help them to live and feel better every day. A broad range of products, fair prices, the best advice you can expect from dedicated trained pharmacists combined with best-in class functionality and an exceptional user experience. Our mission is to create high value for both our shareholders and our customers. For customers that simply means good value for money by having attractive prices that bring us one step closer to the democratization of health.
*) as of June 30, 2018 (FTE), **) as of October 22, 2018
Our customers' well-being is a matter of the heart for us. That's why we're especially proud that they voted us number one among online pharmacies in the 2018 Webshop Awards.
SHOP APOTHEKE plays a pioneering role in a highly attractive market segment where growth is driven by the shift towards e-commerce as well as the steadily growing demand for non-prescription (OTC) medications and pharmacy-related beauty and personal care products. We plan to further strengthen our market leadership and establish SHOP APOTHEKE EUROPE as the synonym for online pharmacies in Europe. Demographic change, growing health awareness and the trend towards self-medication are driving the demand for OTC medication and pharmacy-related beauty and personal care products. The ongoing trend towards online retail is positively influencing the growth of our markets in Europe, while at the same time our strong IT infrastructure and the country specific cultural know-how form a solid foundation to reach our goals.
Acquiring the Belgian online pharmacy FARMALINE in the autumn of 2016 was along with the successful IPO in Frankfurt a milestone in our internationalization strategy. In addition to strengthening our leading position in the Belgian and French markets, we also expanded simultaneously into Spain and Italy, in just one step. The acquisition of EUROPA APOTHEEK in 2017 has enabled us to further strengthen our European market leadership with an extended product range for the entire family as well as for chronic care patients who need continuous care with Rx drugs. With the acquisition of Nu3, a company specialised in functional food, we have solid base to continue our growth story in the future.
We are always taking care to advise our customers with confidential and comprehensive advice. It is essential to us to provide safe and appropriate pharmaceutical products for our customers. Extensive pharmaceutical know-how is an important part of SHOP APOTHEKE EUROPE’s business strategy. Customers can always rely on our toll-free hotline where pharmacists and specially trained pharmaceutical experts provide individual recommendations.
Pharmacist and her team of experts.
All our parcels with OTC or Rx medications include a personalized letter to the customer that describes potential pharmaceutical interactions. We ensure this high standard of pharmaceutical safety for our customers by using our comprehensive database on medications, their proper use and possible interactions with other medications. This database helps us to give individual recommendations to our customers and to provide them with knowledge that empowers them to better manage their own health.
As a leading online pharmacy in Europe, TECHNOLOGY is of the highest priority for us so we can best fulfil all future demands. That’s why we are continuously refining our technological infrastructure as it is crucial to make all our processes run smoothly for the benefit of all stakeholders. We have the great advantage of being able to do that with our in-house team of experts.
It’s our way to work efficiently: Since the business world is changing faster every day, we decided to establish cross-functional teams to further boost our flexibility and agility: Our staff at RedTecLab works in small groups of five to ten people.
A team of highly qualified and motivated people completely own a product during its entire lifecycle: They don’t just create it but are also responsible for maintaining it.
As the specialist for prescription medicines we have a high number of patients who suffer from chronic diseases and who therefore regularly need their drugs, among our most loyal customers. Professional advice is one of the keys to our success in building customer relationships.
SMART, our special patient programme for chronically ill people in Germany is a unique service only offered by EUROPA APOTHEEK among online pharmacies. It is an important tool to improve patient compliance and further strengthen customer loyalty.
Customer satisfaction is at the core of our work: That’s why we are very excited and proud of the results of the prestigious STIFTUNG WARENTEST consumer survey (November issue 11/2017). Among 18 mail order pharmacies tested, EUROPA APOTHEEK came out as number one, closely followed by SHOP APOTHEKE in second place.